7 Ridiculously Easy Ways to Get Your Solterra Vacation Rental More Bookings

Solterra is beautiful, that is why you purchased here - we know...its a great place.

But, do vacationers know this? Maybe, maybe not.

As vacation rental owners and investors, we want three things

1.) Happy Guests

2.) Low Expenses

3.) Big Profits

To hit the trifecta of Solterra Success, we have developed a seven-part system.

1. Pictures Pictures Pictures

I cannot count on my ten fingers how many times owners have put up lackluster pictures all over HomeAway and AirBnB...this is the difference between you commanding $120 / per night and $200 / per night for your vacation rental home.

To showcase your Solterra Resort vacation rental in the most positive light, pictures should look as good as this!

Or this...

2. Rates

Rates are important, and there is a strong chance if you are not seeing the traffic you want on your booking channels that you are pricing too high or too low. Think of this in simple terms, if you go to the store you look for a fair deal.

Pricing too low signals poor quality, too high is out of range, etc.

To do a simple comparables analysis of the Solterra market or any other market for Vacation Rentals, collect the following data and take averages:

• Low, mid, high, holiday (peak) rates

• Cleaning fees

• Deposits or insurance used

• Furnishings to see why the prices may be high or low and if there is a method to the madness

Once you take the average of these numbers "the science" use your gut (or contact us for help) to price your Solterra Vacation Rental around the optimal range.

Dynamic pricing tools such as usewheelhouse.com and beyondpricing can help you set rates for your vacation home rental dynamically as rates tend to rise and fall with tourism demand for vacation homes in Central Florida and event-driven demand changes.

3. Headline

Your HomeAway, AirBnB, or VRBO Solterra Vacation Rental headline should highlight the BEST parts of the rental. Let me give you some help...

"Five Bedroom Solterra Luxury Home"

This tells me a couple of things, the home is in Solterra, it has five bedrooms, and the owner thinks it is luxury.

Not bad. But could be better!

"Minutes to Disney, South Facing Heated Pool, Walk to Clubhouse"

This is a better description as it is telling me several unique things that I did not know from the search result. HomeAway and AirBnB ALREADY gives space for bedroom / sleep count, the resort you are in, and the price bracket dictates that you are luxury...there is no need to waste valuable space on those descriptions.

4. Description

This is the meaty part. Make sure you are adding the following:

• Location information on your Solterra vacation rental ie. how many minutes to Disney, walk to clubhouse, nearby attractions, etc.

• Bedroom and bathroom configuration, size beds, etc. THIS IS IMPORTANT

• Do you have pots and pans, kitchen stuff, blender, sandwich maker

• Toiletries, linens, and towels that you include

• Are you baby friendly and do you have pack-n-play, crib, etc. in your vacation home rental

• What makes you different - does your Solterra vacation rental have themed bedrooms, Mickey Mouse decor, etc. --> Give them a reason to want you

• New stuff? People love new stuff, tell them about it

• Pool heat and grill protocol for your Solterra vacation rental

What would you like to know if you were renting somewhere? Write to answer this question and be genuinely helpful to vacationers

5. Host information

This is an often missed step, but you can take this little AirBnB originated trick and add it to HomeAway and other descriptions. Talk about how you came to love Solterra Resort and how you can answer their questions at will. The willingness to offer your advice and tips can command you a higher rate, more profit, and a happier guest. For example

"My name is Holly and I bought my Solterra Home in 2013, I came to love the neighborhood because my kids had so much fun swimming...I am happy to answer any of your questions about the rest"

This provides personal touch.

6. Reviews Reviews Reviews

You need reviews for your Solterra vacation home. The way the algorithm works, the highest reviews garner high search results and more bookings. Please ask your first guests to review you, offer them a rebate - $25 back, or something similar to get them moving in the right direction. Take a look at the views:

More popular BECAUSE more reviews. Headline could be better though...

7. Seek Professional Advice...

If this all seems daunting and a lot of work, there are several management companies and booking agents who can point you in the right direction. A quick google search will come up with several options.

Do it yourselfers may want to give it a shot, I recommend you do at least try this route. If you are having issues with your Solterra Resort Vacation Rental, I am happy to answer any of your questions to help you rank higher in your search.

Cheers.

John Candelario

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